The Eastwood Classic Charity Auction officially opens for bidding on September 7, 2026, giving Eastwood Homes homeowners, employees, business partners, golfers, sponsors, vendors, friends, families, and supporters an opportunity to come together for a great cause. Held in conjunction with the annual Eastwood Classic golf tournament, the online auction expands the reach of the event beyond the golf course and gives even more people an opportunity to participate while supporting Levine Children’s Hospital.
The Eastwood Classic has become an important tradition for Eastwood Homes and its community of partners. Since the tournament began in 2013, the event has raised more than $1.3 million to support Levine Children’s Hospital, including a record $195,000 donation following the 2025 tournament. The 14th Annual Eastwood Classic continues that tradition on September 15, 2026, at Springfield Golf Club in Fort Mill, South Carolina.
This Media Kit was created to help Eastwood Homes employees, golfers, sponsors, vendors, homeowners, business partners, community members, friends, and supporters easily promote the auction through Facebook, social media, text messaging, email, QR codes, and everyday conversations. The goal is simple: build awareness, increase registrations before opening day, and encourage strong participation once bidding begins.
The online auction creates an opportunity to extend the excitement and fundraising impact of the Eastwood Classic beyond those who are physically participating in the golf tournament. Someone does not need to play golf or attend the tournament to participate. Supporters can register online, browse auction items, bid from their phones or computers, share the auction with others, and help make a difference from virtually anywhere.
Unlike generic fundraising templates, everything below has been designed for real-world use. The messages, ideas, Facebook strategy, graphics, QR-code suggestions, and promotional tools can be copied, personalized, shared, reposted, or adapted for different audiences.
Registration is now open, allowing supporters to prepare before bidding officially begins on September 7, 2026. Early registrations create excitement, increase visibility, and help ensure more supporters are ready to participate the moment the auction opens.
Official Registration Page
https://YourCharityAuction.com/EastwoodHomesGivesBack
Supporters can register today before bidding officially begins on September 7, 2026. The auction page includes available auction items, important dates, updates, and everything needed to participate once bidding opens.
The weeks leading up to September 7 are an important opportunity to introduce the auction to Eastwood Homes homeowners, employees, golfers, sponsors, vendors, business partners, customers, friends, family members, Facebook followers, and the broader community. Every early registration creates another potential bidder who will already be prepared when the auction officially begins.
The objective before opening day is not simply to tell people that an auction is coming. It is to get them registered. Every registration expands the potential bidding audience, every share introduces the auction to someone new, and every additional bidder creates more competition once the auction begins.
Auction Promotion Ideas and Strategies
One of the biggest keys to a successful charity auction is building awareness BEFORE the auction officially opens. The most successful auctions create momentum early by encouraging supporters to register ahead of time, sharing auction items, explaining the cause, and personally inviting others to participate.
Eastwood Homes already has a significant network of people who can help spread the word. Employees, homeowners, golfers, sponsors, vendors, subcontractors, business partners, real estate professionals, customers, friends, families, and social media followers can all become part of the promotional effort. The objective should be to activate those existing relationships rather than relying on a handful of general social media posts.
Supporters can help promote the Eastwood Classic Charity Auction by:
- Sharing the auction registration page on Facebook and other social media channels
- Creating and actively promoting the official Facebook Event
- Encouraging Eastwood Homes employees to register and share the auction
- Inviting Eastwood Classic golfers to register before tournament day
- Asking tournament sponsors to share the auction with employees and customers
- Encouraging vendors and business partners to promote the auction
- Sharing auction information with Eastwood Homes homeowners and customers
- Posting auction graphics across Eastwood Homes social media channels
- Sending personal text invitations to friends, coworkers, customers, and family members
- Sharing individual auction items as they become available
- Posting auction-item sneak peeks before September 7
- Featuring golf-related packages and experiences
- Recognizing businesses that donate auction items
- Posting countdown reminders leading up to September 7
- Including the auction link in email communications and newsletters
- Asking sponsors to include the auction in their own social media communications
- Sharing information about Levine Children’s Hospital and the impact of the Eastwood Classic
- Using QR codes at Eastwood Homes locations, sponsor businesses and the golf tournament
- Reminding supporters that registration is already open
Additional promotion ideas and strategies can be found here:
Before September 7, the most important promotional objective is simple: increase registrations and awareness. A golfer can share the auction with an entire foursome. An employee can invite coworkers. A vendor can share it with employees and customers. A sponsor can introduce it to an entire company. A homeowner can share it with neighbors. One Facebook follower can introduce it to dozens of friends.
One person can introduce ten more people to the auction, and those people can introduce even more. That is how an online auction grows.
Facebook Event Strategy for the Eastwood Classic Charity Auction
Eastwood Homes has a promotional advantage that most charitable organizations would love to have: an established Facebook community of approximately 71,000 followers. That audience creates a tremendous opportunity to introduce the Eastwood Classic Charity Auction to people who already know the Eastwood Homes name.
Rather than relying exclusively on posts from the main Eastwood Homes Facebook Page, a dedicated Facebook Event should be created for the Eastwood Classic Charity Auction. The Event gives supporters a central place to learn about the fundraiser, indicate that they are Interested or Going, register for the auction, see auction-item previews, receive updates, share the fundraiser with friends, and stay connected as opening day approaches.
The goal is not simply to create a Facebook Event and allow it to sit on the Page. The goal is to build an audience inside the Event and then actively communicate with that audience before and throughout the auction. With approximately 71,000 existing followers, even a relatively small percentage engaging with the Event could introduce a significant number of new potential bidders to the auction.
How to Create an Event on Facebook for the Auction
Facebook occasionally changes the exact wording and location of its Event tools, but the basic setup should follow these steps:
- From the Eastwood Homes Facebook Page, select the option to create a new Event.
- Select Online Event if that option is available.
- Use the event name Eastwood Classic Charity Auction.
- Set the Event to begin Monday, September 7, 2026 at 6:00 AM EDT and end Wednesday, September 16, 2026 at 12:00 PM EDT.
- Select Public for the Event privacy setting.
- Select External Link when available and use https://YourCharityAuction.com/EastwoodHomesGivesBack as the Event link.
- Upload an Eastwood Classic Charity Auction cover graphic.
- Add a clear Event description explaining the auction, its connection to the Eastwood Classic golf tournament, and its support of Levine Children’s Hospital.
- Publish the Event and immediately begin inviting, sharing, and posting.
A suggested Event description could read:
Join Eastwood Homes for the Eastwood Classic Charity Auction benefiting Levine Children’s Hospital!
The online auction opens September 7 and is being held in conjunction with the annual Eastwood Classic golf tournament. You don’t have to be a golfer or attend the tournament to participate. Register online, explore the auction, bid on great items, and help us continue the Eastwood Classic tradition of giving back.
Register now:
https://YourCharityAuction.com/EastwoodHomesGivesBack
Businesses and supporters interested in donating an item, service, gift certificate, experience, or package to the auction can also participate.
Donate an auction item:
https://yourcharityauction.com/item_donation.php?a=4164
The primary message in the Event description should always be registration and participation. The opportunity to donate an auction item is valuable, but it should remain a secondary call to action because the potential bidding audience is much larger than the potential donor audience.
Marketing the Facebook Event
Once the Event has been created, Eastwood Homes should actively drive its existing Facebook audience toward it. The main Eastwood Homes Page should periodically share the Event and encourage followers to select Interested or Going, register for the auction, and invite others to participate.
Employees, tournament committee members, sponsors, vendors, golfers, business partners, homeowners, and supporters should also be encouraged to interact with and share the Event. Those personal interactions help extend the auction beyond the reach of the official Eastwood Homes Page and into the individual networks of the people already connected with the Eastwood Classic.
Before September 7, the emphasis should be on registration and anticipation. Posts can introduce the auction, explain who benefits, highlight donated items, feature sponsors, provide sneak peeks, showcase golf-related packages, share Eastwood Classic history, and count down to opening day. Whenever possible, these posts should include a photograph, auction graphic, short video, golf image, or picture of an actual auction item rather than relying exclusively on text.
Once bidding opens on September 7, the messaging should shift from “Register Early” to “The Auction Is Open — Start Bidding.” The Facebook Event should remain active throughout the auction, ideally with one or two posts per day when practical. Individual auction items provide excellent content because each item gives followers a new reason to visit the auction rather than seeing the same general fundraising message repeatedly.
During the final 48 hours, the messaging should become increasingly urgent. Remind followers when bidding closes, highlight popular items, encourage bidders to check whether they have been outbid, and continue providing the direct auction link.
Most importantly, Eastwood Homes should not assume that one Facebook post will reach all 71,000 followers. Social media feeds move quickly, and only a portion of followers will see any individual post. Consistent visibility matters. Sharing the Event multiple times, posting regularly inside it, encouraging employees and supporters to interact with posts, highlighting different auction items, and inviting people personally can dramatically increase the auction’s reach.
Eastwood Homes does not need to build a Facebook audience from scratch. The audience already exists. The opportunity is to activate that audience and turn followers into registrants, registrants into bidders, and bidders into additional support for Levine Children’s Hospital.
Donation Ideas for the Eastwood Classic Charity Auction
Successful charity auctions often include a wide variety of donated items, experiences, services, gift certificates, golf packages, entertainment opportunities, travel experiences, and community-sponsored items. Eastwood Homes has an especially strong potential donation network because of the relationships surrounding both the company and the Eastwood Classic.
Builders, contractors, suppliers, vendors, real estate professionals, restaurants, golf courses, home-service companies, retailers, entertainment venues, sponsors, business partners, and community organizations may all have something valuable they can contribute.
Popular donation ideas include:
- Golf foursomes and golf course gift certificates
- Golf lessons, equipment and stay-and-play packages
- Vacation stays and weekend getaways
- Restaurant gift cards and dining experiences
- Sporting event and concert tickets
- Entertainment packages
- Local business gift certificates
- Home improvement and landscaping services
- Interior design consultations
- Home décor and furnishings
- Electronics and technology
- Outdoor living products
- Automotive services
- Spa and wellness packages
- Family entertainment packages
- Art and handcrafted items
- Photography packages
- Professional services
- Specialty gift baskets
- Lessons and classes
- Local attractions
- Business-sponsored experiences
More donation request ideas can be found here:
Amazing Auction Donation Ideas
Businesses and individuals interested in donating directly to the Eastwood Classic Charity Auction can use the auction donation page:
https://yourcharityauction.com/item_donation.php?a=4164
Even smaller donated items can play an important role. A successful online auction benefits from having items at a variety of price points so more supporters have an opportunity to participate. A restaurant gift certificate may attract an entirely different bidder than a golf trip, vacation package, home-related service, or premium experience.
The combination of donated items from the Eastwood Homes community and the additional items available through Your Charity Auction gives supporters more reasons to visit the auction, place bids, and return throughout the event.
Auction Graphics and Memes for the Eastwood Classic Charity Auction
Supporters should download and save the auction graphics from this Media Kit directly onto their phones and computers so they can easily share them across Facebook, the Facebook Event, other social media platforms, text messaging, email, newsletters, sponsor communications, and other promotional channels leading up to auction day.
Because the Eastwood Classic is held in conjunction with the annual golf tournament, several graphics should incorporate a strong golf theme, while others can emphasize Eastwood Homes, Levine Children’s Hospital, online bidding, registration, and the broader spirit of giving back.
Graphics work especially well when used to announce registration, promote the Facebook Event, count down to September 7, showcase auction items, recognize sponsors, announce opening day, remind bidders to return, build excitement around tournament day, and create urgency during the final days of bidding.
The auction URL should remain prominent whenever graphics are shared:
https://YourCharityAuction.com/EastwoodHomesGivesBack
Consistent visibility before September 7 helps create familiarity. The goal is for Eastwood Homes supporters to encounter the auction several times before bidding begins so that opening day does not feel like the first time they have heard about it.
Using QR Codes to Help Promote the Auction
QR codes make sharing the Eastwood Classic Charity Auction fast and simple. Instead of asking supporters to manually type a website address, someone can scan a QR code with a phone and go directly to the auction registration page.
This makes QR codes particularly valuable for the Eastwood Classic because the fundraiser connects golfers, sponsors, vendors, homeowners, employees, business partners, customers, model-home visitors, and tournament participants who may encounter auction promotion in many different places.
A QR code can be displayed at an Eastwood Homes office or sales center. A prospective homeowner can scan one at a model home. A golfer can scan one during tournament activities. A sponsor can display one at its business. An employee can include one on printed materials. Within moments, someone who may never have participated otherwise can reach the auction page and register.
Custom QR Code for the Eastwood Classic Charity Auction
QR-code promotion should begin well before September 7. The goal is to have as many supporters as possible already registered and prepared to bid before the auction officially opens.
QR codes should be paired with a simple call to action such as “Scan to Register” or “Scan to Join the Auction.” The simpler the message, the easier it is for someone to immediately understand what to do.
Great locations for the QR code include Eastwood Homes offices and sales centers, model homes, Eastwood Classic promotional materials, tournament registration areas, sponsor signs and businesses, vendor locations, employee communications, homeowner events, flyers, posters, table tents, printed handouts, tournament programs, email signatures, presentation slides, Facebook graphics, and other promotional materials.
The golf tournament itself provides an especially valuable opportunity. Because the online auction will already be underway when golfers arrive on September 15, tournament signage can remind golfers to check the auction, place additional bids, and make sure they have not been outbid. QR codes placed where golfers naturally stop – registration areas, dining spaces, sponsor displays, carts, scoring areas, and gathering locations – can take them directly from the physical tournament to the online auction.
The easier it is to reach the auction, the more likely people are to participate. One scan can create a registration. One registration can create a bidder. One bidder can create competition. And increased competition can help generate even more support through the Eastwood Classic Charity Auction.
Taglines
- Great Golf. Great Bids. Greater Impact.
- From the First Tee to the Final Bid.
- Bid Big. Give Back. Make a Difference.
- The Eastwood Classic Goes Beyond the Golf Course.
- Great Items. Great Cause. One Classic Event.
- Take Your Best Shot at Something Great.
- Building Homes. Building Communities. Giving Back.
- Your Bid Can Help Make a Difference for Kids.
- Register. Bid. Give Back.
- Join the Classic. Support the Cause. Start Bidding.
Social Media Posts
Registration is now open for the Eastwood Classic Charity Auction! The online auction opens September 7 in conjunction with the annual Eastwood Classic golf tournament and benefits Levine Children’s Hospital. You don’t have to play golf to participate. Register today and get ready to bid!
https://YourCharityAuction.com/EastwoodHomesGivesBack
The Eastwood Classic is going online! Join Eastwood Homes homeowners, employees, golfers, sponsors, business partners, friends, and supporters for an online charity auction benefiting Levine Children’s Hospital. Registration is open now and bidding begins September 7.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Great golf. Great auction items. Even greater impact. The Eastwood Classic Charity Auction gives everyone an opportunity to participate in the Eastwood Classic, even if you won’t be joining us on the golf course. Register now and be ready when bidding opens September 7!
https://YourCharityAuction.com/EastwoodHomesGivesBack
The Eastwood Classic has raised more than $1.3 million since 2013 in support of Levine Children’s Hospital. This year, you can help continue that tradition through the Eastwood Classic Charity Auction. Register today, invite your friends, and get ready to bid!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Calling all golfers! The Eastwood Classic Charity Auction opens September 7. Register early, explore the auction as items become available, and get ready to place your bids. Then keep checking back throughout the auction to make sure you’re still winning your favorites.
https://YourCharityAuction.com/EastwoodHomesGivesBack
You don’t need a tee time to participate in the Eastwood Classic! The online auction gives supporters from anywhere an opportunity to join the fun and help support Levine Children’s Hospital. Registration is now open.
https://YourCharityAuction.com/EastwoodHomesGivesBack
The countdown is on! The Eastwood Classic Charity Auction opens September 7. Register now, share the auction with your friends and coworkers, and help us build a great crowd of bidders before opening day.
https://YourCharityAuction.com/EastwoodHomesGivesBack
One registration can become one bidder. One bidder creates more competition. And more competition can help us raise even more for Levine Children’s Hospital. Help us spread the word about the Eastwood Classic Charity Auction and invite someone to register today!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Bidding is officially open! It’s time to start bidding in the Eastwood Classic Charity Auction. Browse the items, find your favorites, place your bids, and keep checking back throughout the auction.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Golf brings us together, but giving back is what makes the Eastwood Classic truly special. Join us online for the Eastwood Classic Charity Auction and help continue a tradition that has already raised more than $1.3 million for Levine Children’s Hospital.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Facebook Event Posts
The Eastwood Homes Facebook Event provides an additional opportunity to communicate directly with supporters who have already expressed interest in the auction. Rather than posting the same general announcement every day, Eastwood Homes can use the Event to tell the auction story over time. Registration reminders, auction-item previews, golf tournament updates, sponsor recognition, information about Levine Children’s Hospital, countdowns, bidding reminders, and final-day urgency all provide different reasons to keep the Event active.
These posts can be copied directly into the Facebook Event, personalized, or combined with the auction graphics and individual auction-item photos.
Registration Post
We’re getting ready for the Eastwood Classic Charity Auction! Registration is open now, and getting signed up early means you’ll be ready when bidding officially begins September 7. Take a minute to register today, then invite someone else to join us!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Auction Sneak Peek Post
Here’s a sneak peek at what’s coming to the Eastwood Classic Charity Auction! Take a look at this auction item and start thinking about your bidding strategy. Bidding begins September 7, but you can register right now.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Share the Event Post
Help us grow the Eastwood Classic Charity Auction! Invite a friend to this Facebook Event, share the Event on your page, and encourage someone new to register. Every person we reach becomes another potential bidder helping us support Levine Children’s Hospital.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Opening Day Post
BIDDING IS OFFICIALLY OPEN! The Eastwood Classic Charity Auction is underway. Browse the auction, find something you love, place your first bid, and keep checking back throughout the event. Let’s make this a great auction for Levine Children’s Hospital!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Golf Tournament Countdown Post
We’re getting closer to the Eastwood Classic golf tournament, but you don’t have to wait until tournament day to get involved! The online auction is already underway. Check your bids, explore the available items, and make sure you’re still winning your favorites.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Final Push Post
Time is running out in the Eastwood Classic Charity Auction! Check your bids. See if you’ve been outbid. Take one more look through the auction. And don’t forget about that item you’ve had your eye on. Every bid helps us make the most of this year’s Eastwood Classic.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Quotes
- “Sometimes the most important shot of the day isn’t taken on the golf course.”
- “Giving back is always a winning round.”
- “The greatest victories are measured by the difference we make for others.”
- “A strong community is built by people willing to invest in one another.”
- “Generosity turns an ordinary opportunity into an extraordinary impact.”
- “Building stronger communities begins with choosing to give back.”
- “Every bid is another opportunity to make a difference.”
- “When a community comes together, small actions can create tremendous results.”
- “The best traditions are the ones that continue making a difference.”
- “Great things happen when business, community, and generosity come together.”
Friendly Text Invites
Hi! Eastwood Homes has an online charity auction coming up in conjunction with the Eastwood Classic golf tournament. Registration is already open and bidding begins September 7. It benefits Levine Children’s Hospital. Hope you’ll check it out!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Thought you might enjoy this! The Eastwood Classic Charity Auction opens September 7. You don’t have to participate in the golf tournament to join the auction. Registration is open now!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Eastwood Homes is holding an online auction benefiting Levine Children’s Hospital. There should be some great items to bid on, and registration is free. Take a look!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Registration is open for the Eastwood Classic Charity Auction! Take a minute to get registered now so you’re ready when bidding starts September 7.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Wanted to pass this along. The Eastwood Classic Charity Auction is being held online in conjunction with the annual golf tournament. You can participate from anywhere, and it all helps support Levine Children’s Hospital.
https://YourCharityAuction.com/EastwoodHomesGivesBack
If you enjoy golf, auctions, or just supporting a great cause, check this out. The Eastwood Classic Charity Auction benefits Levine Children’s Hospital, and bidding begins September 7.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Please take a minute to check out the Eastwood Classic Charity Auction. Every registration helps us build momentum before bidding begins!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Know someone who might enjoy an online charity auction? Send them this link! Registration is already open for the Eastwood Classic Charity Auction.
https://YourCharityAuction.com/EastwoodHomesGivesBack
The Eastwood Classic isn’t just for golfers! The online auction gives everyone an opportunity to participate and support Levine Children’s Hospital. Hope you’ll join us.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Help us spread the word! Register for the Eastwood Classic Charity Auction and then send the link to a friend, coworker, customer, or family member who might enjoy bidding too.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Follow-Up Texts
Just a quick reminder that registration is already open for the Eastwood Classic Charity Auction. Bidding begins September 7!
https://YourCharityAuction.com/EastwoodHomesGivesBack
We’re getting close! Get registered now so you’ll be ready when the Eastwood Classic Charity Auction officially opens.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Thanks for helping us spread the word about the Eastwood Classic Charity Auction. Every person we reach creates another potential bidder!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Friendly reminder – the auction opens September 7 and registration only takes a moment. Get signed up now so you’re ready to bid!
https://YourCharityAuction.com/EastwoodHomesGivesBack
Sharing this again in case you haven’t registered yet. The Eastwood Classic Charity Auction benefits Levine Children’s Hospital and opens September 7.
https://YourCharityAuction.com/EastwoodHomesGivesBack
The auction is now open! Take a look at the items, find something you like, and place your first bid.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Have you checked your bids lately? The Eastwood Classic Charity Auction is underway, so log back in and make sure you’re still winning your favorites!
https://YourCharityAuction.com/EastwoodHomesGivesBack
One simple share can introduce another bidder to the auction. Please keep spreading the word as we get closer to the Eastwood Classic golf tournament!
https://YourCharityAuction.com/EastwoodHomesGivesBack
We’re getting down to the final stretch! Check the auction again, see if you’ve been outbid, and take another look at the available items.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Time is running out! Make sure you’ve placed your final bids in the Eastwood Classic Charity Auction before it closes.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Getting Eastwood Homes Employees and Partners Involved
One of the most powerful promotional resources available to the Eastwood Classic Charity Auction is the extended Eastwood Homes family itself. Employees, leadership, sales teams, vendors, contractors, sponsors, golfers, and business partners already have relationships and networks that reach far beyond the company’s official communication channels.
Getting those people personally involved can dramatically expand the auction’s reach. Before September 7, the message to everyone connected with Eastwood Homes can be kept very simple: Register. Share. Invite.
First, encourage employees, committee members, golfers, sponsors, and key partners to register personally. Second, ask them to share the auction or Facebook Event through their own networks. Third, encourage them to personally invite friends, relatives, coworkers, customers, golf partners, or business contacts to register.
Personal invitations are especially important. A Facebook post can be seen and forgotten, while a personal text from a friend, coworker, golf partner, or business associate carries an entirely different level of attention. If just 100 people connected with Eastwood Homes personally invite 10 people, that creates 1,000 individual invitations. If sponsors and business partners also share the auction with their employees and customers, the potential audience expands even further.
The objective is not simply for Eastwood Homes to promote the auction. The goal is to create an entire network of people promoting it together.
Using the Golf Tournament to Drive Auction Activity
The September 15 Eastwood Classic golf tournament provides a unique opportunity because the online auction will already be underway when golfers arrive at Springfield Golf Club. Rather than viewing the golf tournament and online auction as separate fundraising activities, tournament day should become one of the strongest promotional opportunities of the auction.
Golfers should be reminded throughout the event that the auction is active and accessible directly from their phones. The auction URL and QR code can be displayed at registration, included on tournament signage and printed materials, placed near dining and gathering areas, mentioned during announcements, and shared by sponsors. Selected auction items can also be highlighted throughout the day to give golfers a specific reason to scan the code and visit the auction.
A simple tournament-day message can be extremely effective:
THE AUCTION IS OPEN
Scan. Bid. Win. Give Back.
https://YourCharityAuction.com/EastwoodHomesGivesBack
Tournament participants are already gathered around the Eastwood Classic mission. Making it easy for them to move directly from the golf experience into the online auction can generate additional bidding at exactly the right time.
Turning Facebook Followers Into Auction Participants
Eastwood Homes’ approximately 71,000 Facebook followers provide an opportunity to reach far beyond the golf tournament, but the size of the audience alone does not guarantee participation. Followers need repeated and specific reasons to act.
Before September 7, the primary call to action should be REGISTER NOW. Once the auction officially opens, the message becomes START BIDDING. As bidding progresses, supporters should be encouraged to CHECK YOUR BIDS, and as the auction approaches its conclusion, the message becomes DON’T GET OUTBID.
This progression keeps the campaign moving forward rather than repeating the same message throughout the entire fundraiser.
Individual auction items will be particularly important on Facebook. Instead of repeatedly telling 71,000 followers that an auction exists, show them why they should visit it. A golf package may attract one person, while a vacation, dining experience, family package, home-related item, or entertainment opportunity may appeal to an entirely different group.
Each item becomes another reason to talk about the auction, another piece of content to share, and another opportunity to reach a potential bidder.
Keep the Auction Visible
Online fundraising campaigns benefit from consistent visibility because people are busy. Someone may see a Facebook post and intend to register later. Another person may receive a text while working and forget to click. A bidder may see an item they like and plan to return later. Without another reminder, that intended action may never happen.
The solution is not to repeatedly send the exact same message. Instead, change the reason for talking about the auction. One day, highlight Levine Children’s Hospital. The next, feature an auction item. Then talk about the Eastwood Classic. Recognize a sponsor. Share a countdown. Post a short video. Feature another item. Remind followers to register.
Once bidding begins, encourage supporters to place their first bid and then continue reminding them to return throughout the auction. Different messages keep the auction visible without making the campaign feel repetitive.
Registration First
Before the auction officially opens, the number one objective should remain registration. Bidding cannot happen until bidders exist, which makes the weeks and days leading up to September 7 extremely important.
Eastwood Homes already has the audience. The Eastwood Classic already has an established reputation. The golf tournament already has sponsors and business partners. Levine Children’s Hospital provides a meaningful cause. The Media Kit provides the promotional tools.
Now the objective is to connect those pieces and turn awareness into participation.
Encourage employees to register. Ask golfers to register. Invite sponsors to register. Encourage vendors to register. Ask Facebook followers to register. Encourage supporters to personally invite friends to register.
The goal is to reach September 7 with a group of potential bidders already registered and waiting for the auction to begin.
Once the Auction Opens
When bidding officially begins on September 7, the campaign should immediately shift from building registrations to creating bidding activity. Supporters who have already registered should be encouraged to visit the auction and place their first bid early.
An auction with visible bidding activity feels active. An auction with competition becomes more interesting. And an auction where people are being outbid gives bidders a reason to return.
Throughout the auction, continue promoting individual items and encouraging bidders to check back. Facebook posts, Event updates, text messages, emails, tournament communications, and personal invitations can all direct supporters back to the auction.
The goal is not simply to get someone to visit the auction once. The goal is to create repeat bidding activity throughout the event.
Final Thoughts
The Eastwood Classic Charity Auction provides another way for Eastwood Homes to expand a longstanding tradition of giving and invite an even larger community to participate in the Eastwood Classic.
With an established golf tournament, a strong network of employees and business partners, committed sponsors and golfers, and a Facebook community of approximately 71,000 followers, Eastwood Homes already has many of the ingredients needed to build a successful online auction. The key is turning that audience into action.
Register early, share the auction, invite others, promote the Facebook Event, showcase auction items, and once bidding begins, keep encouraging supporters to return and bid.
Every registration, share, donated item, and bid helps strengthen the Eastwood Classic’s continued support of Levine Children’s Hospital.
Bidding opens September 7, 2026.
Thank you for helping spread the word about the Eastwood Classic Charity Auction and continuing the Eastwood Homes tradition of giving back.