The Lexington Theological Seminary Auction officially opens for bidding on October 29, 2026, giving alumni, students, congregations, ministry leaders, friends, and supporters an opportunity to find great auction items while helping advance the mission of Lexington Theological Seminary. Every registration, bid, donation, and shared post helps expand the reach of the Seminary and supports its continuing work of preparing faithful leaders for the church and strengthening the church’s participation in God’s mission.
This Media Kit was created to make it easy for alumni, students, faculty, staff, trustees, congregations, ministry partners, donors, friends, and supporters of Lexington Theological Seminary to promote the auction through social media, text messaging, email, church communications, and everyday conversations. The goal is simple: build awareness, increase registrations before October 29, and create a strong group of bidders who are ready to participate when the auction opens.
Everything below is designed for practical, real-world use. Messages, ideas, graphics, and promotional tools can be copied, personalized, shared, reposted, or adapted for different audiences. Whether someone is posting on Facebook, sending a quick text to friends, sharing the auction with a congregation, reaching out to fellow alumni, or introducing the auction to someone connected to the Lexington Theological Seminary community, every effort helps bring another potential supporter to the auction.
Registration is now open, allowing supporters to sign up before bidding officially begins on October 29, 2026. Building registrations early is one of the most important things Lexington Theological Seminary can do to prepare for a successful auction. The more people who register before opening day, the more potential bidders will be ready when the auction goes live.
Official Registration Page
The official registration page for the Lexington Theological Seminary Auction is:
YourCharityAuction.com/LexTheoSeminary
This is the primary link that should be shared throughout the promotional campaign. Use it in emails, social media posts, newsletters, church communications, alumni outreach, text messages, websites, and other promotional materials.
Supporters can register now so they are ready when bidding opens on October 29. Once the auction officially opens, registered supporters can begin bidding.
About Lexington Theological Seminary
Lexington Theological Seminary is an accredited graduate theological institution of the Christian Church (Disciples of Christ) with a history of preparing leaders for the church dating to 1865. Intentionally ecumenical in its approach, Lexington Theological Seminary brings together students, faculty, staff, and ministry leaders from a variety of Christian traditions while remaining rooted in its historic relationship with the Christian Church (Disciples of Christ).
The mission of Lexington Theological Seminary is to prepare faithful leaders for the church of Jesus Christ and strengthen the church’s participation in God’s mission for the world. Today, the Seminary combines its long history of theological education with a flexible educational model that allows students to pursue graduate theological education while remaining connected to their congregations, communities, families, and places of ministry.
Through online theological education, practical ministry experience, spiritual formation, and congregation-centered learning, Lexington Theological Seminary is helping equip a new generation of pastors and ministry leaders for service in a changing world. The Lexington Theological Seminary Auction gives alumni, congregations, friends, and supporters another way to participate in that continuing mission.
Auction Promotion Ideas
A successful online auction begins well before the first bid is placed. The time leading up to October 29 should be used to build awareness and, most importantly, registrations. The goal is to have a strong audience already registered and waiting when bidding officially opens.
Lexington Theological Seminary has a particularly strong potential promotional network because its community extends well beyond a single geographic area. Alumni, students, faculty, staff, trustees, donors, congregations, clergy, ministry partners, and friends of the Seminary can all help introduce the auction to new potential bidders.
Email should be one of the primary promotional tools. Rather than sending one announcement and hoping people remember it, the auction should appear regularly in communications leading up to October 29. Early messages can focus on “Registration is now open,” followed by reminders that “The auction begins October 29,” and eventually a final push encouraging supporters to register before bidding begins.
Social media should reinforce those messages. Posts can announce registration, feature individual auction items, highlight the mission and history of Lexington Theological Seminary, share stories about ministry preparation, recognize donated items, and remind followers that the auction is approaching. Encourage alumni, trustees, faculty, students, congregations, and friends to share those posts through their own networks.
Personal outreach can be especially effective. A short email or text from someone the recipient knows often generates a stronger response than another general announcement. Encourage people connected to Lexington Theological Seminary to personally invite friends, family members, congregation members, colleagues, and fellow alumni to register.
Additional practical strategies for promoting the auction can be found here:
The most important principle is consistency. Do not wait until October 29 to begin introducing people to the auction. Every registration secured before opening day adds another potential bidder who can participate immediately when bidding begins.
Build an Internal Registration Team
One of the simplest ways to build early momentum is to make sure the people closest to Lexington Theological Seminary register first. Faculty, staff, trustees, alumni leaders, students, volunteers, donors, and others actively involved with the Seminary can lead by example.
Then encourage each registered supporter to personally recruit several additional people. If 20 people each bring five additional supporters into the auction, that creates another 100 potential bidders. Expanding that approach throughout the Lexington Theological Seminary community can quickly create a substantial audience before October 29.
The invitation can be simple: “The Lexington Theological Seminary Auction opens October 29. Please register now, and then share the registration link with a few people you think would enjoy participating and supporting the Seminary.”
This type of relationship-based promotion is especially valuable because people are much more likely to register when the invitation comes personally from someone they know.
Engage Alumni and Congregations in your Charity Auction
Lexington Theological Seminary has been preparing leaders for the church since 1865, creating generations of alumni and ministry relationships that extend throughout Kentucky and far beyond. Those relationships provide a natural audience for the Lexington Theological Seminary Auction.
Alumni should be encouraged not only to register themselves but also to share the auction with their congregations, colleagues, friends, and families. Pastors and ministry leaders may be able to include the auction registration link in church newsletters, email communications, social media pages, websites, announcements, or other appropriate communications.
Because the auction is online, participation is not limited by geography. Alumni and friends of Lexington Theological Seminary can register and participate from anywhere, making the broader Seminary network especially valuable for expanding the auction audience.
A relatively small number of actively participating alumni and congregations can introduce the auction to hundreds or even thousands of additional people. The key is to make sharing easy by consistently providing the registration link, graphics, social posts, and ready-to-use messages contained in this Media Kit.
Encourage Auction Item Donations
Donated items can significantly strengthen an online auction. Every donated item gives supporters another reason to browse, bid, return to the auction, and share it with others. Donated items can also increase the amount of auction revenue that directly benefits Lexington Theological Seminary.
Potential donors could include alumni, trustees, Seminary supporters, congregations, local businesses, restaurants, hotels, attractions, professional service providers, sports organizations, and businesses owned or operated by people within the Lexington Theological Seminary network.
Donations do not need to be extravagant. Restaurant and retail gift cards, hotel stays, vacation experiences, event tickets, artwork, themed baskets, professional services, golf packages, local experiences, and other desirable items can all generate bidding activity.
Lexington Theological Seminary can also consider unique Seminary-related items or experiences that cannot simply be purchased elsewhere. Special gatherings, commemorative items, experiences involving Seminary leaders or faculty, historical pieces, or other opportunities with a meaningful connection to Lexington Theological Seminary may be particularly attractive to alumni and longtime supporters.
Additional ideas for securing donated auction items can be found here:
The earlier donated items are secured, the more valuable they become as promotional tools. Individual items can be highlighted on social media and in emails before October 29, giving supporters another reason to register early.
Use the Auction Graphics Everywhere
A coordinated set of Lexington Theological Seminary Auction graphics can help establish a consistent visual identity across social media, email, newsletters, websites, church communications, and other promotional channels.
The graphics should be used throughout the promotional period rather than saved for the final few days. Different graphics can communicate different messages: Registration Is Now Open, Auction Opens October 29, Register Early, Support Lexington Theological Seminary, or other calls to action connected to the auction.
Graphics can also be paired with individual auction items as those become available. Featuring specific items gives supporters fresh reasons to pay attention and creates opportunities for people to share items that may interest their own friends and networks.
Do not feel that each graphic can only be used once. Rotate them throughout the promotional campaign and increase the frequency of posting as October 29 approaches. Repetition is valuable because not everyone sees every post.
Every graphic and promotional message should ultimately direct supporters back to the official auction page:
YourCharityAuction.com/LexTheoSeminary
Graphics Download and Sharing
A collection of promotional graphics will be provided for Lexington Theological Seminary to use throughout the auction campaign. These graphics are designed for social media, email, newsletters, websites, church communications, and other digital promotional opportunities.
Download the graphics and make them available to faculty, staff, trustees, alumni leaders, volunteers, congregations, and others who are helping promote the auction. Encourage supporters to share the graphics from their personal social media accounts as well as organizational pages.
Whenever possible, pair each graphic with the official auction registration link so someone who sees the promotion can immediately take the next step:
YourCharityAuction.com/LexTheoSeminary
The objective throughout the weeks leading up to October 29 is straightforward: keep the Lexington Theological Seminary Auction visible, keep sharing the registration page, and continue building the pool of registered supporters who will be ready to bid when the auction opens.
QR Code Promotion
A QR code is one of the easiest ways to move people from a printed piece, presentation, gathering, or in-person conversation directly to the Lexington Theological Seminary Auction registration page. When scanned with a smartphone, the QR code should take supporters directly to:
YourCharityAuction.com/LexTheoSeminary
Lexington Theological Seminary can use the auction QR code on printed flyers, newsletters, event programs, table displays, bulletin boards, presentation slides, direct-mail pieces, alumni communications, and other printed materials. Congregations can also place the QR code in church bulletins, newsletters, gathering spaces, event materials, or other appropriate locations.
Faculty, staff, trustees, alumni leaders, students, volunteers, and other auction advocates can keep the QR code available on their phones. During a conversation about the auction, they can simply display it and allow someone to scan and register immediately.
Whenever the QR code is used, pair it with a simple instruction such as “Scan to Register for the Lexington Theological Seminary Auction” or “Auction Opens October 29 — Scan to Register Now.” The goal is to make the next step obvious.
Before distributing printed materials, always test the QR code with multiple phones to make sure it directs people to the correct auction page. Keep adequate white space around the QR code, avoid placing it over a busy photograph or patterned background, and make it large enough to scan easily.
A custom QR code can be created specifically for the Lexington Theological Seminary Auction and incorporated into promotional graphics and printed materials.
10 Auction Taglines
These short taglines can be used on graphics, social media, emails, newsletters, church communications, and other promotional materials.
- Bid With Purpose. Support Future Ministry Leaders.
- Great Items. Meaningful Bids. A Mission Worth Supporting.
- Register Today. Bid October 29. Support Lexington Theological Seminary.
- Your Bid Can Help Prepare Leaders for the Church.
- An Online Auction With a Mission That Reaches Far Beyond Lexington.
- Support the Mission. Join the Auction. Make Your Bid Count.
- Register Early. Be Ready to Bid. Make a Difference.
- Generations of Ministry. A Future Worth Investing In.
- Great Finds. Friendly Competition. Meaningful Impact.
- The Lexington Theological Seminary Auction Opens October 29!
10 Social Media Posts
These posts are ready to copy and share through Facebook, Instagram, LinkedIn, congregation pages, alumni groups, and other appropriate social channels. They can also be personalized or paired with the Lexington Theological Seminary Auction graphics.
Post 1 — Registration Is Open
Registration is now open for the Lexington Theological Seminary Auction!
The auction officially opens for bidding on October 29, 2026, but you can register today so you are ready when bidding begins.
Find great auction items while supporting the continuing mission of Lexington Theological Seminary and its work preparing faithful leaders for the church.
Register here:
YourCharityAuction.com/LexTheoSeminary
Post 2 — Support the Mission
For generations, Lexington Theological Seminary has helped prepare leaders for ministry and service in the church.
Now you can support that continuing mission while participating in the Lexington Theological Seminary Auction, opening October 29.
Registration is open now. Sign up early so you are ready to bid!
YourCharityAuction.com/LexTheoSeminary
Post 3 — Alumni Invitation
Calling all Lexington Theological Seminary alumni!
The Lexington Theological Seminary Auction opens October 29, and we would love to have alumni from across the years participate.
Register today, then share the auction with classmates, colleagues, congregation members, friends, and family.
YourCharityAuction.com/LexTheoSeminary
Post 4 — Why Register Early?
Why register for the Lexington Theological Seminary Auction before October 29?
Because when bidding officially opens, you will already be registered and ready to participate.
Early registrations help create the strong group of bidders needed to get the auction off to a great start.
Registration is open now:
YourCharityAuction.com/LexTheoSeminary
Post 5 — Share With a Friend
You don’t have to be an alumnus to participate in the Lexington Theological Seminary Auction.
Friends, families, congregation members, ministry partners, and supporters from anywhere can register and join the fun when bidding opens October 29.
Register today and share this link with someone who might enjoy participating:
YourCharityAuction.com/LexTheoSeminary
Post 6 — Congregation Outreach
Is your congregation connected to a Lexington Theological Seminary alumnus, student, graduate, or friend?
Help us spread the word about the Lexington Theological Seminary Auction, opening October 29.
Registration is already open, and supporters can sign up today so they are ready to bid when the auction begins.
YourCharityAuction.com/LexTheoSeminary
Post 7 — Two Weeks Away
We’re getting closer!
The Lexington Theological Seminary Auction opens October 29, and now is the time to register.
Don’t wait until bidding begins. Register early, explore the auction as items become available, and invite a few friends to participate with you.
YourCharityAuction.com/LexTheoSeminary
Post 8 — Final Week
We’re in the final week before bidding begins!
The Lexington Theological Seminary Auction officially opens October 29.
If you haven’t registered yet, now is the time. Register today so you are ready when the first bids are placed, then share the auction with friends, family, alumni, congregation members, and colleagues.
YourCharityAuction.com/LexTheoSeminary
Post 9 — Tomorrow
Bidding begins tomorrow!
The Lexington Theological Seminary Auction opens October 29. If you’ve been waiting to register, now is the time.
Get registered today so you can be ready to browse, bid, and support Lexington Theological Seminary when the auction opens.
YourCharityAuction.com/LexTheoSeminary
Post 10 — Bidding Is Open
The Lexington Theological Seminary Auction is officially open for bidding!
If you’ve already registered, it’s time to start bidding. If you haven’t registered yet, you can still join us.
Browse the auction, place a bid, and share the link with someone else who would enjoy participating while supporting Lexington Theological Seminary.
YourCharityAuction.com/LexTheoSeminary
10 Friendly Text Invitations
Personal text messages can be one of the most effective ways to generate registrations because the invitation comes directly from someone the recipient knows. These are intentionally conversational so faculty, staff, trustees, alumni, students, volunteers, and supporters can copy them or personalize them.
Text 1: Lexington Theological Seminary is doing an online auction starting October 29. Registration is already open if you’d like to participate. Here’s the link: YourCharityAuction.com/LexTheoSeminary
Text 2: Thought you might enjoy this! The Lexington Theological Seminary Auction opens October 29, and you can register now so you’re ready to bid. YourCharityAuction.com/LexTheoSeminary
Text 3: We’re helping spread the word about the Lexington Theological Seminary Auction. It opens October 29 and registration is open now. Would love to have you join us! YourCharityAuction.com/LexTheoSeminary
Text 4: Quick invitation for you — Lexington Theological Seminary has an online auction coming up October 29. You can register ahead of time here: YourCharityAuction.com/LexTheoSeminary
Text 5: If you’d like an easy way to support Lexington Theological Seminary, check out the online auction opening October 29. Registration is open now: YourCharityAuction.com/LexTheoSeminary
Text 6: The Lexington Theological Seminary Auction is coming up! I’m trying to help get the word out before bidding opens October 29. Take a look and register here if you’d like to join us: YourCharityAuction.com/LexTheoSeminary
Text 7: Lexington Theological Seminary’s auction opens October 29, but we’re encouraging everyone to register ahead of time. Here’s the registration page if you want to participate: YourCharityAuction.com/LexTheoSeminary
Text 8: I’m inviting a few friends to participate in the Lexington Theological Seminary Auction. Registration is free and open now, with bidding starting October 29. Here’s the link: YourCharityAuction.com/LexTheoSeminary
Text 9: Have you registered for the Lexington Theological Seminary Auction yet? Bidding starts October 29, and you can get signed up now: YourCharityAuction.com/LexTheoSeminary
Text 10: One quick favor — would you register for the Lexington Theological Seminary Auction and then share it with someone else who might enjoy participating? Bidding starts October 29. YourCharityAuction.com/LexTheoSeminary
10 Friendly Follow-Up Texts
Not everyone responds to the first invitation. A friendly follow-up can provide the reminder someone needs to take action. These should feel personal rather than like automated marketing messages.
Follow-Up 1: Just following up on the Lexington Theological Seminary Auction link I sent. Registration is open now, and bidding begins October 29. Hope you’ll join us! YourCharityAuction.com/LexTheoSeminary
Follow-Up 2: Quick reminder about the Lexington Theological Seminary Auction. If you haven’t registered yet, it only takes a moment and then you’ll be ready when bidding opens October 29. YourCharityAuction.com/LexTheoSeminary
Follow-Up 3: Wanted to make sure you saw this. The Lexington Theological Seminary Auction is coming up October 29. Here’s the registration link again: YourCharityAuction.com/LexTheoSeminary
Follow-Up 4: We’re getting closer to the Lexington Theological Seminary Auction! If you meant to register but haven’t gotten around to it yet, here’s the link again: YourCharityAuction.com/LexTheoSeminary
Follow-Up 5: Just a friendly reminder that registration is open for the Lexington Theological Seminary Auction. We’d love to have you participate when bidding starts October 29. YourCharityAuction.com/LexTheoSeminary
Follow-Up 6: The Lexington Theological Seminary Auction is almost here. Register now so you don’t have to worry about signing up once the bidding starts: YourCharityAuction.com/LexTheoSeminary
Follow-Up 7: We’re in the final stretch before the Lexington Theological Seminary Auction opens October 29. Have you registered yet? Here’s the link: YourCharityAuction.com/LexTheoSeminary
Follow-Up 8: Bidding opens soon! If you’re planning to participate in the Lexington Theological Seminary Auction, now is a great time to get registered: YourCharityAuction.com/LexTheoSeminary
Follow-Up 9: The Lexington Theological Seminary Auction opens tomorrow! Here’s the link one more time in case you haven’t registered yet: YourCharityAuction.com/LexTheoSeminary
Follow-Up 10: The Lexington Theological Seminary Auction is now open! If you haven’t joined us yet, there’s still time to register, browse the items, and start bidding: YourCharityAuction.com/LexTheoSeminary
Email Promotion Strategy
Email gives Lexington Theological Seminary an opportunity to reach supporters directly and repeatedly throughout the campaign. The strongest approach is not one large announcement but a series of increasingly urgent messages as October 29 approaches.
The first email should introduce the auction and announce that registration is now open. Subsequent emails can highlight the mission of Lexington Theological Seminary, feature donated auction items, remind alumni and supporters to share the auction, and reinforce the October 29 opening date.
During the final two weeks, the language should become more direct. Encourage supporters to register now rather than waiting until the auction begins. During the final week, send a dedicated “Last Week to Register Before Bidding Opens” message. On October 29, send a clear “Bidding Is Now Open” email directing supporters straight to the auction.
Every auction email should contain the registration link prominently and preferably more than once:
YourCharityAuction.com/LexTheoSeminary
Keep emails relatively short. The objective is not to explain everything about Lexington Theological Seminary or the auction in every message. Give supporters a compelling reason to participate and make the next step — clicking the registration page — extremely easy.
Encourage Personal Sharing
Institutional communication provides the foundation for the campaign, but personal sharing can dramatically extend its reach. Lexington Theological Seminary should encourage faculty, staff, trustees, alumni, students, donors, congregations, and other supporters to become active auction ambassadors.
Instead of simply asking someone to “share the auction,” give them a specific assignment: register themselves and personally invite five people to register. Those five invitations can be sent by text, email, social media message, or a personal conversation.
If 25 supporters each recruit five additional people, that represents 125 potential registrations. If 50 supporters do it, that represents 250. This is why a coordinated internal effort can make such a significant difference before the first bid is ever placed.
The Media Kit makes this easier by providing ready-to-use social posts, text invitations, follow-up messages, graphics, QR code strategies, and the official registration link. Supporters do not need to create their own marketing campaign. They simply need to use the tools and start inviting people.